LO & BEHOLD was originally born out of procrastination. When I first sat down to write my university dissertation, I found myself researching drop-shipping, which led to the idea of starting a business and, ultimately, the creation of the name. I secured the domain and launched an Instagram account, which then remained dormant for three years.

During that time, the concept evolved through various iterations. At one stage, LO & BEHOLD was envisioned as a curated storefront for small businesses; a platform to showcase and photograph thoughtfully sourced products, creating a considered online destination for gifts and homeware.

More recently, following a period of reflection on my personal and professional direction, I found a renewed motivation to focus on my creative practice.

In 2019, I completed an Art Foundation at Central Saint Martins before studying Creative Direction at London College of Fashion. Since graduating, I have worked within creative companies in roles spanning Studio Assistant, PA, and Office Manager. While not the path I initially anticipated, these positions have provided invaluable experience and enabled me to return to London following a period of travel in Central America.

Alongside this, my need for a creative outlet has continued to grow. Through my studies, I developed a broad yet refined skillset across photography, styling, set design, film, and visual storytelling. I have come to recognise that my creative perspective is not limited to a single discipline, but can be applied across a wide range of mediums.

LO & BEHOLD represents a natural culmination of this journey; a space that brings together my varied experience, creative instincts, and ongoing exploration. It is both a foundation and a platform for future growth, and will continue to evolve as an expanding creative practice.