LO & BEHOLD was originally born out of procrastination. When I first sat down to write my university dissertation, I somehow ended up researching drop-shipping (???), leading to the concept of starting my own business, and then came up with the name. I bought a domain and created an Instagram account, which has then sat dormant for the three years since. 

Over that time, I thought of new ideas for what it could be, but nothing stuck. At one point, LO & BEHOLD was going to be a curated store front of things sold by small businesses that I would photograph and display on a website, a sort of ‘go to’ for birthday gifts or home decor (I still quite like this idea).

More recently, after turning twenty-five and reflecting upon where I find myself in life, I experienced a new found motivation to focus on my creativity.

In 2019 I completed an Art Foundation at Central Saint Martins and went on to study Creative Direction at London College of Fashion, then have ended up somewhat stuck in an admin career; within a creative company but not exactly where I had hoped to be when I graduated. Working as a Studio Assistant, PA and Office Manager has taught me a lot of vital skills, and meant that I could move straight back to London after travelling Central America post-university. However, my need for a creative outlet has brought LO & BEHOLD to what it is today.

Having studied Creative Direction, completing modules on photography, styling, set design, film and more, I now hold a fine-tuned but vast range of skills across multiple creative fields. I have found that my creative eye can apply to many things, and I really enjoy this, although, it meant that, for a time, I felt a little lost about what to do with it.

LO & BEHOLD, to me, is the perfect answer to this problem, and I’m excited to see where it will go!