As acting Creative Director for LUXAC, I thought a Spring refresh would be good for the brand.

New imagery, content, creative strategy - and a refresh of the website.

For the Spring Campaign, I thought a childlike, playful approach would be the right direction and therefore came up with this idea for a logo redesign for the campaign.

The re-designed logo is drawn in oil pastel effect on Photoshop and is a playful take on the original logo.