As acting Creative Director for LUXAC, I led a seasonal refresh of the brand, spanning imagery, content, creative direction, and updates to the website.

For the Spring campaign, I wanted to introduce a more playful, light-hearted feel. This led to a reimagining of the LUXAC logo, inspired by a childlike, hand-drawn aesthetic.

Developed in Photoshop using an oil pastel effect, the redesigned logo offers a softer, more expressive take on the original, bringing a fresh and approachable energy to the brand for the season.